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Intuitively designed websites are not only inspiring, they are also increasing the volume of visitors navigating them. As a matter of fact, websites that have entertaining visuals and information are the ones best remembered by end users. Aside from these, the challenging and visually interesting facets of web designs today permit users to actively participate; tapping their interests to do some action in order to further educate themselves about the products and services featured by the companies that own such sites. In lieu with these perspectives, Bacci fine jewelry has come up with a new, more interactive and user-friendly website to improve their services.

Fine jewelry is an important piece that requires proper background and education prior to purchasing. With this in mind, the people of Bacci reinvented its site to make it more informative and easier to navigate for clients. They've included features that were once missing in their old website like new product listing, improved jewelry categorization and a peak on their new jewelry products. In addition to their search box, it is easier to locate certain items since their navigation buttons and bars are more concise and contain understandable text and image cues page after page.

As Bacci is known for its loose diamonds, the new site offers more information about these precious stones as well as the jewelry pieces decorated with these sparklers. Also, their diamonds and jewelry pieces are categorized based from social margins including children, teens and brides""a powerful option that permits client to immediately go over such margins and look for products falling under these categories. They also have a simple tool that a client could use in order to customize the shape, cut, color, and size of the diamonds that he or she has in mind. For their enhanced diamonds, they have set aside a flash animation that serves as a crash course for these specific types of diamonds.

In terms of aesthetics, it can be noticed that the new Bacci fine jewelry site deviated from the white background that was utilized for their former site. Instead, they used a combination of crimson and silver as a theme which proudly resonate the love for things that sparkles. In addition, you can also notice that the photos of their jewelry articles can be magnified to a better resolution without the need to click it, rather just by pointing your cursor over it. Hence, you could see the actual finish and appearance of the jewelry pieces.

Of course, high customer satisfaction has always been the top priority of Bacci, and what better way to express this on their site by incorporating well researched articles that contains wide range of information regarding loose diamonds, engagement rings, wedding rings and almost all resources that would best explain articles of jewelry. Client assistance can be found through their live help, map driving directions, contact and email information. To heighten their client participation, they've integrated easier personal account interface, order tracking, language selection, client feedbacks as well as testimonials. As social media has evolved to become one stop avenues for end users, you could get instant updates from Bacci through social networking sites like Facebook, Twitter, Youtube, Blogger and RSS Feed.

The new Bacci site was launched last January to welcome their 10th year anniversary. Generally, their website exude and functionality and informative contents presented in well executed information and visual hierarchies. Definitely, the design and interface changes made in Bacci website could inspire more clients. Nonetheless, their new website is a representation of their desire to provide their clients with the best services.